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Using VoIP to support video connectivity

The proliferation of IP technologies has had a significant impact on the business world, especially in the communications environment, as enterprises no longer rely on outdated solutions. Instead, companies around the world are implementing SIP trunking and VoIP services to improve the quality of their voice connections, while incorporating new features for a fraction of the cost of legacy offerings.

When business decision-makers collaborate with a trusted VoIP provider, their organizations can take advantage of a next-generation phone system that has a number of advanced capabilities, including the ability to manage multiple types of media. A recent VoIP Review report highlighted the benefits of this feature, especially as video conferencing grows in demand and is used more frequently throughout the workplace.

In the past, using video conferencing in the enterprise was considered wishful thinking, the news source stated. This was because the traditional land line phone systems in use weren’t capable of managing the volume of data associated with transmitting video calls. Today is a different story, as IP technologies are much more flexible and agile than their legacy counterparts. As a result, organizations around the world have new opportunities to take advantage of video solutions, making the collaboration experience as a whole more efficient.

The ongoing consumerization of IT has also contributed to the rise in video conferencing. Because VoIP services are relatively agnostic, decision-makers can use the platforms as a central dock for a variety of endpoints. This means that the smartphones and tablets being adopted throughout the workplace – each with its own built-in camera – can connect to the VoIP network and support video calling from virtually anywhere at any time. In other words, individuals working from home or on the road can collaborate efficiently with customers, colleagues and partners through a number of collaborative platforms, including voice and video.

An Infonetics Research report highlighted the growing video conferencing market, noting that it is expected to expand at a compound annual growth rate of roughly 6 percent between 2012 and 2017. Analysts attributed the proliferation of IP telephony and mobile devices in the workplace to this expansion.

In the coming years, decision-makers that want to make the most out of their communications strategies should consider working with a trusted VoIP provider to implement an innovative platform that can support multiple types of connections, giving employees a better way to collaborate.

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